..are too good to be true. I could understand people using this service, maybe five years ago, if they just wanted a personal web page to put gossip, photos and contact info up on the web.
With the advent of free and widely available blogs I thought they would have died off by now, being no use to business.
But the worrying trend, which I found out from a friend who admitted to buying one, is that these website template companies are now focusing on the needs they are most unsuited for - ecommerce and business presence.
Templates can be a learning tool for developers to see the underlying structure of some decent looking sites. But the majority of template users I know of are not developers, but wannabe web start-ups who do not have the faintest clue of how a web site it put together.
They are not able to change the navigational structure, nor are they able to tweak the look slightly. What happens if they want to add extra pages? What happens if they want to increase their content area to make room for more copy? What happens if they need to update it to match with the latest useability guidelines?
Unfortunately whilst these people may on the surface seem to be acting sensibly by keeping outgoing costs down, their business model ends up being limited and constrained by their website, because they are unable to change it to their and their customers needs.
You get what you pay for. I believe you should only pay for templates if you wanting to test the waters with a product for a short period of time. Are you a small business owner who has bought one? Did it last?
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